09/13/2011 12:43 PM -
STEVEN JACKSON SIGNS ENDORSEMENT DEAL WITH RAWLINGS
St. Louis Rams Running Back to Endorse Football Helmet Line
St. Louis, MO – Rawlings® announced the signing of St. Louis Rams running back Steven Jackson to an endorsement contract for Rawlings NRG Quantum football helmets. Jackson will serve as the primary helmet endorser, joining running backs Ronnie Brown and Frank Gore on Rawlings Football Advisory Staff.
"I really like the fit and feel of the helmet, and I feel safe and secure when I wear it,” Jackson said. “I'm looking forward to being the face of Rawlings and their Quantum football helmet. Hopefully I can help them increase their presence in the NFL."
Jackson will wear the Rawlings NRG Quantum helmet on-field this season and appear in the company’s print, digital and video marketing materials and promotions, including dynamic content on rawlingsfootball.com and facebook.com/rawlingsfootball.
U/S Sports Advisors, an Indianapolis-based sports agency that represents players in the NFL through their partnership with Maximum Sports Management, facilitated the partnership on behalf of Jackson.
The Rawlings NRG Quantum for adult and youth football players employs three proven technologies that when assembled uniquely create a revolutionary impact absorption style focused on reducing impact forces and better protecting players.
· Rawlings AIA™ – Active Impact Absorption™ has dual air bags with a scientifically-designed spacer material allowing 
for instant and long-lasting protection, unlike standard conventional foams.
· Rawlings C3™ – Custom Comfort Cushion™ allows players to customize their helmets’ fit and the proprietary rate-dependent passive impact absorption cushioning provides maximum protection without sacrificing comfort.
· The Rawlings Heat Exchange™ has strategically placed vents and padding systems that create optimized air flow and temperature control.
“We’re excited to add Steven to our Football Advisory Staff as we continue our commitment to develop helmets that fully meet the protective needs of today’s athlete at all levels,” said Mike Thompson, senior vice president of marketing for St. Louis-based Rawlings, a subsidiary of Jarden Corporation (NYSE: JAH). “Watching Steven locally, we appreciate his hard-hitting, physical playing style and are excited to see how he helps evolve the Rawlings Football brand. We recognize the factors of style, comfort and technology that Steven looks for in a helmet and the NRG Quantum meets his high-level demands.”
