CHAPTER 1 - THE BUSINESS OF SPORTS
Looking for sponsors?
http://forums.whoisyoursponsor.com/forumdisplay.php?s=853e1615fdb5ed204f12609b556c5c12&f=35
Sports Business Digest - Social Media Marketing
Five tips on successful social media marketing in sports business
http://sportsbusinessdigest.com/5-tips-for-successful-sports-marketing-social-media-campaigns/
The Business of Sports
News and opinions on the business side of sports
http://www.thebusinessofsports.com/
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CHAPTER 2 - SPORTS MARKETING 101
Tips for Marketing Sports Successfully
Some useful marketing tips for those in the business of sports
http://ezinearticles.com/?Tips-For-Marketing-Sports-Successfully&id=1236965
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CHAPTER 3 - YOUR PERSONAL BRAND
Building Your Brand
Some effective tips on how to build your brand
http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html
Network Solutions
Domain registration, hosting, and e-mail.
http://www.networksolutions.com
Personal Branding 101
How to discover and create your brand
http://mashable.com/2009/02/05/personal-branding-101/
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CHAPTER 4 - POSITIONING YOUR BRAND
Building and Positioning Your Brand
How to position your brand once you have created it
http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html
IRS Guidelines to Hiring Employees
Outlines the federal tax stipulations to hiring employees.
http://www.irs.gov/businesses/small/article/0,,id=98164,00.html
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CHAPTER 5 - DEALING WITH THE MEDIA
Information on Media Training for Athletes
http://www.sportsinfo101.com/tag/media-training-for-athletes
Media Training Aims at Producing Scandal-Free Athletes
Article on ESPN explaining the importance of media training and how it can benefit an athlete
http://sports.espn.go.com/ncaa/news/story?id=2541839
The Media's Effect on Professional Athletes
http://sportales.com/sports/the-medias-effect-on-professional-athletes/
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CHAPTER 6 - FREE MEDIA
25 Free Tips from PR Experts
Tips on how to obtain "free" media
http://www.ereleases.com/prfuel/25-tips-25-pr-experts/
How to Get Free Publicity
Article provides tips on how to get free publicity for an athlete, event or team
http://www.ehow.com/how_5239927_publicity-event-athlete-team-etc.html
Top 7 Media Relations Mistakes
This article lists the top mistakes you don't want to make when dealing with the media
http://www.ereleases.com/prfuel/top-7-media-relations-mistakes/
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CHAPTER 7 - THE NETWORKS
Sports Television Networks
Wikipedia list of the major sports networks in all main sports markets of the world
http://en.wikipedia.org/wiki/List_of_Sports_Television_Channels
CHAPTER 8 - THE GOVERNING BODY
The Governing Bodies of Sports
Information and news on all governing bodies of different sports
http://www.sports-city.org/governing_bodies.php
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CHAPTER 9 - SPONSORSHIPS AND ENDORSEMENTS
How to Get Sponsored for an Athletic Career
Tips on gaining sponsors as an athlete
http://careeradvice.suite101.com/article.cfm/how_to_get_sponsored_for_an_athletic_career
The United Professional Sales Association
Resources about the sales process, if you are working in this area for yourself.
http://www.upsa-intl.org/
Top Athlete Endorsement Deals
http://www.athletepromotions.com/athlete-endorsement-deals.php
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CHAPTER 10 - INTELLECTUAL PROPERTY, LICENSING AND MERCHANDISING
Legal Directory
A directory used to locate attorneys and provide information on law-related subjects
http://www.hg.org/intell.html
Licensing Agreements
Information on licensing agreements and what to do with them
http://intellectual-property.lawyers.com/intellectual-property-licensing/Licensing-Agreements.html
US Patent & Trademarks Office
Use the TESS Database to learn more about existing registrations and pending applications.
http://www.uspto.gov/
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CHAPTER 11- WEB SITES
12 Benefits of Having a Website
Article explains the ways having a website can benefit an athlete
http://www.webworldindex.com/articles/12-Benefits-Of-Having-A-Website.html
CMO Guide to Social Media Landscape
http://www.ussportsadvisors.com/files/CMO-SOCIAL LANDSCAPE-R5.pdf
Intuit - Website Design Made Easy
Another great website that allows you to design your own site
http://www.intuit.com/
Next Athlete - Easy Web Design
This site is one that helps athletes design their own websites that look professional and cutting edge
http://www.nextathlete.com/index.htm?val=end
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CHAPTER 12 - FAN CLUBS
5 Elements of a Successful Facebook Fan Page
Article provides tips on developing a good Facebook Fan page
http://mashable.com/2009/03/30/successful-facebook-fan-page/
Conducting Background Checks
An outline showing what information employers are including in their background checks of potential employees.
http://www.privacyrights.org/fs/fs16-bck.htm#2
Dreamhost
Domain registration and hosting
http://www.dreamhost.com/
GoDaddy.com
http://www.godaddy.com/
Hiring Employees FAQ
Answers to the questions you might have before hiring a new employee.
http://www.nolo.com/article.cfm/objectId/2D4F685E-B26B-43DD-BE72DBD859FA53CE/111/259/231/FAQ/
How to Start and Run a Successful Fan Club
http://www.associatedcontent.com/article/1538824/how_to_start_run_a_successful_fan_club.html?cat=33
Running Background Checks on Employees
Some helpful pointers when gearing up for background checks on your potential hires.
http://www.nolo.com/article.cfm/objectId/2D373C3B-D78C-47E3-858ACC095D1F396A/catID/A353C662-F63B-4FB9-8CCC3B667D1711AE/111/259/231/ART/
The Entrepreneur Reference Guide to Small Business Information
http://www.loc.gov/rr/business/guide/guide2/
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CHAPTER 13 - AUTOGRAPHS
How to Sign an Autograph
Helpful tips on signing autographs for fans
http://www.ehow.com/how_4786364_sign-an-autograph.html
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CHAPTER 14 - CAUSE MARKETING
Charity Watch
A-Z Listing of various charities throughout the country
http://www.charitywatch.org/azlist.html
Charity.com
An internet directory listing a wide variety of charities, listed by specialty.
http://www.charity.com/
CharityNavigator.com
An internet service which evaluates the efficacy and mission of charities. Contains tips and pointers regarding charitable giving.
http://www.charitynavigator.com/
Don't Almost Give
A service of the Ad Council, describing various charities supported by Ad Council members.
http://www.dontalmostgive.org/
How to Pick a Charity
Site provides advice for picking a charity to work with
http://www.ehow.com/how_2060556_pick-charity.html
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CHAPTER 15 - DRAFTING YOUR TEAM
Sports Agent Guide
A guide to finding and choosing the right sports agent for you
http://www.sportsagentguide.com/
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CHAPTER 16 - SPORTS LAW AND LAWYERS
Sports Lawyers Association
Information on sports law and the attorneys who practice it
http://www.sportslaw.org/
The Martindale Directory
Search lawyers by practice area. Specify "Entertainment and Sports" in your search query. Enter any other qualifying information (like where they practice) you deem relevant.
http://www.martindalehubble.com/
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CHAPTER 17 - FINANCIAL PLANNING
10 Reasons Why a Professional Athlete's Best Friend Needs to be Their Financial Planner
http://www.thefreelibrary.com/10+Reasons+Why+A+Professional+Athlete%27s+Best+Friend+Needs+to+Be+His...-a01073812622
How to Balance a Checkbook
http://pa.essortment.com/howtobalancea_rsii.htm
The Alphabet Soup of Financial Certifications
If you have trouble telling the difference between a CFA, CFP®, CIC, ChFC or any of the other financial certifications, you are not alone.
http://www.investopedia.com/articles/01/101001.asp
The Fundamentals of Budgeting
http://finance.yahoo.com/banking-budgeting/articleindex
The US Securities & Exchange Commission
Check out brokers and investment advisers using the resources of this federal agency.
http://www.sec.gov/investor/brokers.htm
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CHAPTER 18 - INSURANCE
High Limit Professional Athlete Insurance
http://www.westpointinsurance.com/professional_athlete_insurance.php
Sports Insurance for Coaches and Athletes
http://findarticles.com/p/articles/mi_m0FIH/is_10_75/ai_n17213158/
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CHAPTER 19 - THE WINDING ROAD OF LIFE
MVP's Off the Playing Field
http://images.businessweek.com/ss/07/09/0927_sportsbusiness/source/1.htm
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CHAPTER 20 - BUILDING YOUR CAREER MAP
Creating a Personal Career Map
This site guides you through the involving process of creating a career map as an athlete
http://www.worktree.com/newsletter/creating-a-personal-career-map.html
Developing a Strategy for Your Career Vision
Tips on how to develop strategies to keep yourself on the right career path
http://www.quintcareers.com/career_plan.html
